Steelcase Expands Relationship with Danish Design Company Bolia
GRAND RAPIDS, Mich. and HONG KONG,
“Since we launched our relationship with Bolia in Europe last year, we’ve heard from architects, designers and clients that are eager to have access to their furnishings in North America and Asia Pacific. We’re thrilled to bring the superior craftsmanship, creative excellence, sophistication and beauty of Bolia products to more workplaces around the world,” said Allan Smith, vice president of global marketing for Steelcase. “This expanded relationship provides our customers with convenient access to a breadth of design choices, supported by reliable, commercial distribution.”
Inspired by its Nordic heritage, Bolia creates atmospheres built on warmth and bold, luxurious materials. The Bolia design team presents its collection in its design stores in Denmark, France, Germany, Norway, Sweden, Holland, Belgium, Austria and Switzerland with online sales to all EU countries.
“We’re incredibly excited about this extended relationship with Steelcase that brings the best of our new Scandinavian designs to more offices around the world,” said Lars Lyse Hansen, CEO, Bolia. “Creativity is at the heart of our unique collections. Together with Steelcase, we’re creating inspiring places to work around the globe.”
Steelcase collaborates with a diverse network of forward-thinking partners around the world. These partners enrich its offering, contribute to continuous learning and promise greater value to Steelcase customers.
For more information on Steelcase and Bolia, visit www.steelcase.com/our-partners.
For over 105 years,
The design company Bolia.com has 53 stores in Denmark, Sweden, Norway, Germany, Belgium, the Netherlands, Switzerland, and Austria, web shops in 27 European countries, and more than 300 dealers worldwide. In cooperation with more than 40 international designers, Bolia develops two annual collections of more than 250 furniture and interior designs.
All designs are customized and handmade in Europe for each individual customer. Bolia has also gained international acknowledgment for design, concept and creativity, among others at the Global Retail Awards, Global E-commerce Awards, International EFFIE Awards, and as the winner of several Danish retail and e-commerce awards.
For More Information:
A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/6248e42e-a2c1-4945-a289-f045ff0974a7
Source: Steelcase Inc.